A multidisciplinary creator with a strong business flair

Currently, my focus is to run and grow Studio Ollala, a purposefully small product design studio that I've founded with my partner, Agnes. Here's a short excerpt from my skills and activities.

Product strategy

During my time as a marketing executive, I facilitated most of the strategic planning of an international company. This period equipped me with the essential techniques and workshopping skills that I've been using and refining ever since to help my clients' businesses get where they want to be.

  • Strategy workshops
  • Design thinking workshops
  • Story brand method
  • Market positioning
  • Jobs to be done framework
  • Segmentation and personas
  • Story mapping
  • Opportunity scoring
  • Kano model

UX/UI design

Regarding my clients, my most valuable skill is how I use design to solve their business problems. As a practical person, my focus is to create versatile and timeless systems and to eliminate and crush useless eye-candies.

  • Stakeholder interviewing
  • Design sprints
  • Wireframing
  • DesignOps
  • Sketch
  • Figma
  • Framer (prototyping)
  • Design systems
  • Storybook

Development

As a designer, I've developed slight frustration over poor implementation in my early days. Therefore, I decided to dig deep into development so I can support and direct developers better. It also became my hobby.

  • Vue.js/Nuxt.js
  • React.js
  • GSAP & Motion
  • Express
  • MongoDB
  • GraphQL
  • Google Cloud
  • Agile
  • Scrum