A consultancy company's rebranding: brand & identity design and illustrations
Viapan Group is a consulting group in the field of staffing, HR and management. Despite it's 35 year old history and the seriousness of field of operation, the group needed a young and fresh identity. Bright colors, straight lines, clean shapes. These help the brand to be professional and fresh at the same time. The main challenge was to present a complicated service portfolio in a way everyone can understand it.
Customers and users don't like services that are not easy to understand. With an illustrated interactive map Viapan Group's portfolio gets a context so it becomes so easy that everyone can understand.
Check out this project on Behance