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Viapan Group Rebranding

A consultancy company's rebranding: brand & identity design and illustrations

Simplify the complicated

Viapan Group is a consulting group in the field of staffing, HR and management. Despite it's 35 year old history and the seriousness of field of operation, the group needed a young and fresh identity. Bright colors, straight lines, clean shapes. These help the brand to be professional and fresh at the same time. The main challenge was to present a complicated service portfolio in a way everyone can understand it.

Brand Book

Publication Design

Service Portfolio Map

Customers and users don't like services that are not easy to understand. With an illustrated interactive map Viapan Group's portfolio gets a context so it becomes so easy that everyone can understand.

... and a popup wall for conferences

 

 

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