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Simpletranz Branding

Minimalistic, elegant appearance for a brand that provides quality but affordable translation services for its customers: small businesses. It should message simplicity, usability and transparency, that suggests it is not "cheaptranz".

About the concept

Together with the client we answered three important questions

#what simpletranz is doing?

#who is the ideal customer?

#what are the benefits to work with strz?

After that we identified three basic values that I should build the identity around.

Key values

simple | accessible | transparent


Developing ideas





The main direction





Refinement



Final logo



Illustrations





Stationery


 

 

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